Chicken Soup for the Soul Entertainment renews Going From Broke, Crackle’s Webby Award-Winning Original Series, for season 3. The series premieres on Thursday, November 10. In a press release, the executive producer Ashton Kutcher said, “This awesome production model brings viewers inside the transformation process. Going From Broke is the first makeover show that invites the audience to engage with the cast, financial experts, and each other across social media while watching the process unfold ‘live.’”
In this upcoming season, hosts Tonya Rapley (MyFabFinance.com), a financial advisor, and Dan Rosensweig, CEO of Chegg, devote their time to assisting participants and viewers in navigating the reality of their debt so that they can become the CEO of their own life. Additionally, it features major brand integrations with companies that include Chegg, LifeLock by Norton, Old Navy, DoorDash, Payitoff, and Family Dollar.
“We are excited to be back for another season of Going From Broke and this time we are expanding on how we help people who are struggling with massive debt. From crippling student loans to credit card debt and more, our mission remains to get people on the path to financial freedom,” said Rosensweig. “In our first two seasons, millions of people watched the show and learned how to become the CEO of their lives and I can’t wait to see the life-changing transformations that come from season three.”
In addition to Kutcher, Michael Winter and William Rouhana, Jr. from Chicken Soup for the Soul Entertainment serve as executive producers. Laura De Nay and Mustafa Bhagat from Flicker Filmworks and Dan Rosensweig and Heather Hatlo Porter from series sponsor Chegg and Mike van Reekum also executive produces Going From Broke.
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About Going From Broke TV Show
Series Executive Produced by Ashton Kutcher and Hosted by Dan Rosensweig, CEO of Chegg
Season 3 "Real-time" Episodes Will Premiere For Free on Crackle in March With Full Episodes Premiering in November 10.
COS COB, CT - February 16, 2021 - Chicken Soup for the Soul Entertainment Inc. (Nasdaq: CSSE), one of the largest operators of streaming advertising-supported video-on-demand (AVOD) networks, today announced that production has begun on Season 2 of its original series Going From Broke. The series is executive produced by Ashton Kutcher and hosted by Chegg CEO Dan Rosensweig. Innovative "real-time" episodes will begin premiering for free on Crackle in March.
Going From Broke is an unscripted series that spotlights a financial epidemic of huge proportions. Over 44 million Americans are saddled with student debt totaling over $1.7 trillion dollars. Making matters worse in Season 2, are the compounding issues of the last 12 months: COVID-19, record unemployment, and a country on the emotional and financial brink. This series aims to empower people to overcome their crippling financial struggles and become CEO of their own lives.
Season 2 features an updated format that follows six new cast members from around the country. During the six-week production, Crackle will conduct an innovative experiment by shooting and airing new episodes in "real time" while anchoring a larger conversation using social media platforms. The "real-time" episodes will document the casts' emotional and financial makeovers while audiences ride along. Meanwhile, Mr. Rosensweig, Mr. Kutcher, Chegg, and Chicken Soup for the Soul Entertainment will engage in a multi-platform conversation about issues with debt, especially during the financial turmoil created by the pandemic.
"The COVID-19 pandemic has exacerbated the dire financial situation that so many young people already found themselves in," said Mr. Rosensweig, host & CEO of Chegg, Inc. "In Season 2, the stakes are higher; people are struggling with unemployment, mounting debt, and potential physical and mental health issues. We have the opportunity to provide a lifeline and help them get back on track, working with them in real-time to get them on the path to financial freedom."
"This awesome production model brings viewers inside the transformation process. Going From Broke is the first makeover show that invites the audience to engage with the cast, financial experts and each other across social media while watching the process unfold "live" on Crackle," said Mr. Kutcher, who executive produced both season one and two of the series.
The "real-time" production culminates with finished episodes in May, ultimately revealing whether each cast member has succeeded in 'going from broke'.
"We were delighted with the tremendous viewer response to the first season of Going From Broke and are excited to dive even deeper into this important issue with Season 2. We plan to incorporate the particular hardships introduced by the global pandemic and hope we will be offering helpful solutions to any of those struggling with financial burdens," said William J. Rouhana Jr., chairman and chief executive officer of Chicken Soup for the Soul Entertainment.
The first season of Going From Broke had a record-breaking launch on the free streaming service Crackle in October of 2019 and won multiple awards including the Webby People's Voice winner for Reality Series and the OTT.X Impact Award for Most Impactful Series. Season 1 is available for free on Crackle. Season 2 is being produced by Flicker Filmworks.
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It's an epidemic of huge proportions. As a nation, over 44 million Americans collectively owe a whopping $1.5 trillion in federal student loan debt, a number that grows each year and is second only to mortgage debt in America. Upon graduation, those entering the professional world face mounds of bills, a shrinking pool of employment opportunities, a lack of financial skills and a constant, crippling weight of oppression keeping them from reaching for their dreams. Tackling this issue head on is a new Crackle Original, Going From Broke, a new series from executive producer Ashton Kutcher, Matador Content and Chicken Soup for the Soul Entertainment, launching Thursday, October 17th exclusively on the free streaming service. Leading the charge to support millennials in overcoming their crippling financial struggles is host Dan Rosensweig, Chegg CEO, and financial expert Danetha Doe who go one on one with young people living in pricey Los Angeles, what they thought would be The City of Dreams, to change their habits, gain financial confidence and become CEO of their own lives. Although they all come from different backgrounds and circumstances, each of the participants have one thing in common-- extreme debt. Rosensweig and Doe challenge millennials to address everything from savings and spending to taxes, bills, co-loans and more. Ultimately, each of the subjects are given "homework," tailored next steps meant to be tackled within a specific and timely window. It's not comfortable, it's not easy, but it's necessary if they want financial stability. Throughout each of the 10 half-hours, viewers also get valuable insights and advice from several leading and trusted experts including award-winning personal finance journalist Jean Chatzky and Farnoosh Tarobi, bestselling author and podcast reporter.
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