THE SMURFS HEAD TO NICKELODEON WITH BRAND-NEW ANIMATED SERIES AND CONSUMER PRODUCTS LINE, IN PARTNERSHIP WITH LAFIG BELGIUM AND IMPS
Nickelodeon, the number-one network for kids, and LAFIG Belgium and IMPS, the worldwide licensors for The Smurfs, are partnering to bring a brand-new original CG-animated series based on the iconic property to a new generation of kids and families around the world. Under the deal, Nickelodeon has licensed the global rights to The Smurfs which follows the beloved characters–Papa Smurf, Smurfette, Brainy, Hefty, Clumsy and others–on all-new adventures, packed with humor, heart and high-stakes action. The series is slated to debut in 2021 in the U.S., followed by Nickelodeon channels internationally.
In addition to the content partnership, ViacomCBS Consumer Products (VCP) will manage consumer products licensing for The Smurfs property across the U.S., Canada, Mexico, the United Kingdom, Singapore and Malaysia. VCP will seek new merchandising and promotional partners in select categories and territories for The Smurfs classic brand, in addition to a new product line for the new animated series The Smurfs, spanning categories including toys, stationery, apparel and accessories, home, consumer packaged goods and more, to launch at retail in 2022.
“The Smurfs is an iconic global franchise that has resonated with audiences for decades,” said Pam Kaufman, President, ViacomCBS Consumer Products. “By partnering with LAFIG, we are able to join our creative forces to bring an all-new line of consumer products across multiple categories to consumers, along with a fresh and original animated series.”
“The Smurfs have entertained generations of kids and families globally, and we are thrilled to bring these identifiable characters, their stories and universal themes of cooperation, sharing and caring for their community to Nickelodeon,” said Layla Lewis, Senior Vice President, Global Acquisitions and Content Partnerships.
“I am extremely proud and happy to have Nickelodeon and its fantastic team to represent our Smurf brand both for the broadcast of our beautiful New TV series and as an agent. We are making history again more than 40 years after the global success of the first TV series of the Smurfs, which is broadcast in more than 100 countries still today! I am convinced that we could not have found a better partner to smurf our beautiful blue planet,” said Véronique Culliford, Founder & President of IMPS/LAFIG.
The Smurfs is produced by Peyo Productions and Dupuis Edition & Audiovisuel. It is directed by William Renaud (Calimero, Casper’s Scare School, A Kind of Magic) and written by Peter Saisselin (Sonic Boom, Alvin!!! And the Chipmunks) and Amy Serafin (Sonic Boom, Alvin!!! And the Chipmunks).
The Smurfs will be overseen by Layla Lewis, Senior Vice President, Global Acquisitions and Content Partnerships and Dana Cluverius, Senior Vice President, Current Series Animation.
The Smurfs partnership is part of Nickelodeon’s strategy to be the home for the biggest franchises kids and families love, and it expands Nickelodeon’s growing portfolio of influential properties that already includes SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, Blue’s Clues & You!, the first-ever SpongeBob spinoff, Kamp Koral, and an all-new animated Star Trek series.
About Peyo, LAFIG Belgium/IMPS (International Merchandising Promotions & Services)
IMPS, together with LAFIG Belgium, are the official licensors of the little blue-skinned characters ‘The Smurfs.’ Over the years, IMPS has worked in close collaboration with its agents worldwide to develop successful licensed merchandising, retail and co-branded promotions, publishing activities, broadcasting deals, theme parks, live shows and family entertainment centers that have secured the everlasting success of the Smurfs. IMPS is run by Véronique Culliford, the daughter of Pierre Culliford, the creator of the Smurfs, who is better known under his pseudonym Peyo. Véronique has run IMPS since 1984 and controls with LAFIG Belgium the rights to the Smurfs characters and the Smurfs licensing worldwide.
What shows are ALREADY cancelled this season? Check the official cancelled shows 2021/2022 list.
What shows are ALREADY renewed for next season? Check the TV shows renewed 2022-2023 list.
About The Smurfs TV Show
The Smurfs reboot follows the iconic characters--Papa Smurf, Smurfette, Brainy, Hefty, Clumsy and others--on all-new adventures, packed with humor, heart and high-stakes action.
BURBANK, Calif.--Aug. 12, 2021--Blue and small, and standing only three apples tall, The Smurfs are set to make their Nickelodeon debut in an all-new series premiering Friday, Sept. 10, at 7:30 p.m. (ET/PT). The news was announced today by Nickelodeon, the number-one network for kids, and LAFIG Belgium and IMPS, the worldwide licensors for The Smurfs, alongside the official trailer reveal for the CG-animated series, which follows the beloved characters embarking upon rousing adventures. All-new episodes will continue to rollout Friday nights on Nickelodeon and debut internationally in the fall.
The original series marks the return of the globally renowned characters to television for the first time in nearly 40 years and follows Papa Smurf, Smurfette, Brainy, Hefty, Clumsy and the other inhabitants of Smurf Village on all-new adventures, packed with humor, heart and high-stakes action. In the premiere episode, "Smurf-Fu," when Smurfette rescues Brainy from a giant snake, the other Smurfs ask her to teach them "Smurf-Fu." Next in, "Diaper Daddy," when everyone is tired of changing Baby's diapers, Handy decides to invent a robot that will do the job.
The voice cast pushing the charm and absurdity of the original comics to even greater heights includes: David Freeman (7 Promises) as Papa Smurf, the father figure keeping the other Smurfs in line; Berangere McNeese (Matriochkas) as Smurfette, a curious Smurf who is always ready to take part in new adventures; Lenny Mark Irons (No Man's Land) as Gargamel, a conniving human wizard with a bottomless thirst to capture Smurfs; Youssef El Kaoukibi (NRJ Belgium) as Brainy, who considers himself the smartest of the bunch; and Catherine Hershey (Boundary Games) as Willow, the brave and wise matriarch of a new tribe of girl Smurfs.
The Smurfs CG-animated series acquisition is overseen by Layla Lewis, Senior Vice President, Global Acquisitions and Content Partnerships and Dana Cluverius, Senior Vice President, Current Series Animation for Nickelodeon.
The brand-new series underscores Nickelodeon's strategy to be the home of the biggest franchises kids and families love. The Smurfs expands Nickelodeon's growing portfolio of influential properties that already includes SpongeBob SquarePants, The Patrick Star Show, Kamp Koral: SpongeBob's Under Years, PAW Patrol, Teenage Mutant Ninja Turtles, Blue's Clues & You!, the all-new animated Star Trek: Prodigy series and the Transformers co-production.
The Smurfs is a Peyo Productions and Dupuis Audiovisuel production, in co-production with KiKA, Ketnet and RTBF, with the participation of TF1 and with the participation of Wallimage (La Wallonie), of Screen Flanders, of BNPPFFF and with the support of the Tax Shelter of the Belgian Government and the participation of the CNC.
(C) Peyo Productions - Dupuis Édition & Audiovisuel - Dargaud Media - KiKA - KETNET - RTBF.be - 2021
About Peyo, LAFIG Belgium/IMPS (International Merchandising Promotions & Services)
IMPS, together with LAFIG Belgium, are the official licensors of the little blue-skinned characters 'The Smurfs.' Over the years, IMPS has worked in close collaboration with its agents worldwide to develop successful licensed merchandising, retail and co-branded promotions, publishing activities, broadcasting deals, theme parks, live shows and family entertainment centers that have secured the everlasting success of the Smurfs. IMPS is run by Véronique Culliford, the daughter of Pierre Culliford, the creator of the Smurfs, who is better known under his pseudonym Peyo. Véronique has run IMPS since 1984 and controls with LAFIG Belgium the rights to the Smurfs characters and the Smurfs licensing worldwide.
Keep track of the cancel/renew status of all your favorite TV shows. Discover and bookmark our cancelled shows 2021 list and renewed shows 2021-2022 database.
Wondering how your other Nickelodeon shows are doing? Check out the Nickelodeon 2021 TV scorecard page, where you can find the cancel/renew status of all Nickelodeon TV shows!
How do you feel about this latest The Smurfs news? Share your thoughts with us in the comments below and don’t forget to stay tuned for all the renew/cancel 2021-2022 and beyond news!
Leave a Reply