DISCOVERY ANNOUNCES SECOND SEASON OF “UNDERCOVER BILLIONAIRE” WITH THREE BUSINESS TYCOONS VYING TO MAKE A MILLION-DOLLAR COMPANY IN JUST 90 DAYS
‘UNDERCOVER BILLIONAIRE’ Returns Wednesday, January 6, at 8 PM ET/PT Followed by the All-New ‘UNDERCOVER BILLIONAIRE: COMEBACK CITY’ at 10 PM ET/PT on Discovery
In the first season of UNDERCOVER BILLIONAIRE, self-made businessman Glenn Stearns bet big that the American Dream was still alive and well. Viewers watched as Glenn was stripped of his name, wealth and contacts and dropped into a city he’s never been to see if he could build a million-dollar company in 90 days with only $100 in his pocket. Inspired by Glenn’s audacious bet, three new entrepreneurs have stepped forward to embark on the same bold challenge. UNDERCOVER BILLIONAIRE returns for a second season on Wednesday, January 6 at 8 PM ET/PT on Discovery, followed by an all-new series UNDERCOVER BILLIONAIRE COMBACK CITY at 10 PM ET/PT on Discovery.
This season, three successful entrepreneurs are betting $1 million that they can go undercover in three different cities, start their own business with just $100 and top the million-dollar mark in just 90 days. At the end of the challenge, each of them will reveal their true identities to the people who helped build their business. But will they be able to turn their big ideas into a reality? And can they navigate the impact of COVID-19 that has forced so many businesses across the country to shutter?
Each person will need to rely on their own unique secrets of success. Everyone has their own game plans, secret business hacks and strategies. After all, there’s more than one way to make $1 million dollars.
The entrepreneurs going undercover this year include:
· Grant Cardone, an unapologetic entrepreneur and international motivational speaker, real estate investor, sales trainer and author of best-selling publications, including The 10XRule and Be Obsessed or Be Average. The traditional concept of the American Dream — work hard, save money and own a home — is wrong, according to Grant. He maintains that people have everything you need, and cash is trash when it sits idle. You need to put your money and your contacts to work. There’s nothing Grant won’t do for an opportunity to succeed, and he believes that relentless attitude should be adopted by everyone.
· Monique Idlett-Mosley, the founder and CEO of Reign Ventures, a technology fund that empowers young entrepreneurs to create their own multimillion-dollar businesses. Monique has generated hundreds of millions for the startup companies she’s collaborated with. After a childhood of adversity, Monique proved herself as a young executive on the rise at USA Today. She made her first fortune by creating an agency that partnered corporations with entertainment and sports stars. Monique went on to become the brains behind the Mosley Music Group, in partnership with her now ex-husband Tim “Timbaland” Mosley, where she was responsible for managing the successful careers of such high-profile artists as One Republic, Nelly Furtado and Chris Cornell.
· Elaine Culotti, a real estate developer, interior designer, builder, founder of House of Rock and visionary. A serial entrepreneur since the age of 14, Elaine broke into the male-dominated construction business and bulldozed her way into becoming one of the industry’s biggest players. Elaine doesn’t let anyone or anything stop her from achieving her goals. She has developed and built everything from luxury homes to casinos and hospitals. Elaine moves forward with intense determination, no visible fear of failure, and an uncanny ability to get her way.
Following the premiere of UNDERCOVER BILLIONAIRE will be the all-new series UNDERCOVER BILLIONAIRE: COMEBACK CITY premiering Wednesday, January 6 at 10 PM ET/PT on Discovery. In this new series, Glenn Stearns from the first season of UNDERCOVER BILLIONAIRE, returns to Erie, Pa., where he built his business, Underdog BBQ, in just 90 days. Now he has a new mission: rescuing small businesses on the brink of going bust.
When the economy hit the skids earlier the year, Glenn was contacted by other Erie businessmen and women who were struggling to keep their own dream alive. Each episode will follow Glenn as he works to turn around one of these small businesses. After assessing their operation and identifying areas to change, he’ll work with them to transform it in just 27 days. Why 27 days? The average small business in America has just 27 days in cash reserves. Glenn believes that if a business can’t turn it around in that amount of time, they’ll never be able to.
Each episode will give all business owners key lessons on how to stay afloat and grow. Glenn will identify the many pitfalls new businesses face and lay out a plan to reach their money-making goals. Though, no money will be handed out. Viewers will get simple tips on how to earn fast money and thrive despite all the odds. From diners and boxing gyms to coffee shops and rust belt manufacturing, Glenn will share all that he’s learned and might have a few surprise tricks up his sleeves as well.
To catch fans up on last season, Discovery will be re-airing the first season of UNDERCOVER BILLIONAIRE in a marathon line-up on Small Business Saturday, beginning at 11 AM ET/PT on Saturday, November 28.
Viewers can join the conversation on social media by using #UndercoverBillionaire and follow Discovery on Facebook, Instagram, and Twitter for the latest updates.
UNDERCOVER BILLIONAIRE is produced for Discovery Channel by This is Just a Test. For This is Just a Test, Aengus James, Colin King Miller, and Tim Warren are executive producers as well as Michelle Galster as executive producer for UNDERCOVER BILLIONAIRE: COMEBACK CITY. Glenn Stearns serves as Executive Producer for both series. For Discovery Channel, Joseph Boyle and Carter Figueroa are executive producers and Jessica Mollo is associate producer.
What shows are ALREADY cancelled this season? Check the official cancelled shows 2021/2022 list.
What shows are ALREADY renewed for next season? Check the TV shows renewed 2022-2023 list.
About Undercover Billionaire TV Show
SECOND SEASON OF "UNDERCOVER BILLIONAIRE" RETURNS TO DISCOVERY ON TUESDAY, APRIL 20
(LOS ANGELES) - As the country begins to open up and businesses slowly rebuild, Discovery announced it will air the second season of UNDERCOVER BILLIONAIRE, currently streaming on discovery+. UNDERCOVER BILLIONAIRE season two returns Tuesday, April 20 at 10 PM ET/PT on Discovery following the all-new season premiere of DEADLIEST CATCH at 8 PM ET/PT.
In the first season of UNDERCOVER BILLIONAIRE, self-made businessman Glenn Stearns was stripped of his name, wealth and contacts and dropped into a city he's never been to see if he could build a million-dollar company in 90 days with only $100 in his pocket. Inspired by Glenn's audacious bet, three new entrepreneurs have stepped forward to embark on the same bold challenge.
This season, three successful entrepreneurs - Grant Cardone, Monique Idlett-Mosley and Elaine Culotti - are betting $1 million that they can go undercover in three different cities, start their own business with just $100 and top the million-dollar mark in just 90 days. At the end of the challenge, each of them will reveal their true identities to the people who helped build their business. Where does someone even start? And what lessons can these entrepreneurs share as they navigated such a challenging business environment?
Each person will need to rely on their own unique secrets of success. Everyone has their own game plans, secret business hacks and strategies. After all, there's more than one way to make $1 million dollars.
Billionaire Glenn Stearns still believes in the American Dream. In order to prove that anybody in this country can be successful with the right knowledge, he's attempting a monumental challenge that most would claim is impossible. UNDERCOVER BILLIONAIRE follows this self-made mogul to see if he can build a million-dollar company in just 90 days. With just $100 in his pocket, Glenn will ditch his private jet and yacht and head to Erie, Pa., where he will assume the alias "Glenn Bryant" - a regular guy who's spent the last 30 years in corporate America but always dreamed to have a business of his own. To make things fair, he won't use his real name, contacts or wealth - just the principles, methods and process that made him the billionaire he is today. Along the way, he'll share practical tips and the knowledge on how to build a fortune from his three decades in business. But in order to succeed, Glenn will need to come up with a million-dollar idea and find a team to help him build it. Glenn's roots prove just how far he's come. Born to a struggling working-class family, he was diagnosed dyslexic and fathered a child at the young age of 14. The cards were stacked against him. Despite all this, he forged ahead and became the first in his family to graduate from college and fought for everything he's earned. Today, Glenn is worth a fortune and is part of some of the most influential circles in the world. But can he earn that same trust in working-class Erie, Pennsylvania? After 90 days, Glenn will reveal his true identity and share an added twist - the top performing team members will earn a stake in the company and a key role running it. An independent financial evaluator will also assess the value of the new company to see whether it has hit the mark. If it's a penny short of $1 million, Glenn will put $1 million of his own money into the business. So regardless of whether or not Glenn hits the mark, the people who helped him build the business from scratch will win.Keep track of the cancel/renew status of all your favorite TV shows. Discover and bookmark our cancelled shows 2021 list and renewed shows 2021-2022 database.
Wondering how your other Discovery Channel, Discovery Plus shows are doing? Check out the Discovery Channel, Discovery Plus 2021 TV scorecard page, where you can find the cancel/renew status of all Discovery Channel, Discovery Plus TV shows!
How do you feel about this latest Undercover Billionaire news? Share your thoughts with us in the comments below and don’t forget to stay tuned for all the renew/cancel 2021-2022 and beyond news!
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